For years and decades, the fast food industries, the meat and dairy industries invested a lot of money in to brainwashing its consumers in to thinking that the food that they sell them is good and nutritious through their television advertisements, their big billboards and their radio commercials and at the same time, they paid out millions and billions of money to keep the truth about these industries well hidden away from the consumer and the younger generation and as a result, we had a generation that was addicted to fast food and until very recently and still, to many levels, we have people who survive solely on meat, dairy and processed fast food but along with this lifestyle, we created a generation of sick people with various illnesses and diseases. We have hit a high with the current generation with most people around us getting sick and dying prematurely of diseases that they are not even supposed to get in their young years but their diets and lifestyles have created this.

The era of change

However, if you have been on social media or if you have been paying attention to the trends in the world since of late, you would have noticed that the world is changing rapidly and it is experiencing one of the biggest and fastest lifestyle changes in history. The world is going vegan. If you speak to traditional American BBQ restaurants in Melbourne and fast food outlets, you will find that many of their clients are now asking for plant based alternatives and the reason for this is that social media has opened up doors to that information that for so long remained hidden about the dangers of meat, dairy and processed food.

However, at the same time, while these youngsters are changing their lives, they are missing the food that they are used to and therefore, we are seeing many companies, even companies that were originally meat companies coming up with vegan and plant based alternatives to hot dogs, ribs and burgers. There is a misconception that vegans eat only grass and salads but in truth, most vegans do not even like salads. The great thing is that due to this massive change and shift in the consumer market, we are seeing plant based, healthy alternatives to all of our favourite things including cakes, burgers, ice creams and desserts which makes it quite easy for the modern youngster to make the change and as a result, many of these young people are reporting amazing changes in their health and even weight loss.